Fairly certain this one was meant for Star Wars fans. You could also use Iconosquare to improve your reach to your target audience. If the new post is getting higher engagement than old ones, it will be shown to your remaining audience as well. 2. If you have a business account, you can use Instagram Insights to discover when your followers frequent the app. One of the biggest issues affecting engagement rates is the lack of quality followers. Also feel free to create unique and creative hashtags to use with your posts. Once you’ve identified your ideal posting times, you can also schedule Instagram posts ahead of time to help ensure you consistently post high-quality content. By including relevant hashtags in your Stories, you can reach more people and grab their attention. Successfully optimizing your Instagram promotion campaigns can be quite time-consuming. Boosting a post that has been targeted to a specific location or language may also reduce your reach. On first look, it might seem that photos are better than videos for engagement — and it could well be! I feel like I’ve noticed decreased engagement on mine… Curious if this is something IG is punishing by showing scheduled posts to less of our audience? If you want to build a strong community around your brand, you have to actively respond to comments on your Instagram posts. If your followers view your Stories regularly, it could possibly even help your Instagram posts rank higher on their feeds. Accelerated growth like that leads to saturation. When explaining social media algorithms, Michael Stelzner encouraged marketers to re-think your posting strategy. Depending on your goal, add your URL and the Action Button, or select where to send people. And they’re not just engaging with their very best of friends. Why is my Instagram promotion not getting views? Choose your budget (how much you want to spend) and duration (how long you want your promotion to run) To complete your promotion, tap Create Promotion. It measures the number of likes and comments and then compares them to the engagement on your older posts. The first thing to check when you’re working to improve your Instagram ads is to make sure they’re actually getting to your audience. His secret? By the end of this article, you will be well-informed on how to fix your Instagram advertising mistakes and ensure your ads are achieving their goals. Learn the strategies and tactics to take your social media marketing to new Instagram, being a very visual platform, has a greater focus on the photo or video itself than the text. In our State of Social Media 2016 report, we found that while 63 percent of marketers surveyed use Instagram, only 16 percent have created Instagram Stories. The way they are penalizing accounts is by removing their content from hashtag categorization. If you would like to repost user-generated content on your Instagram profile, we would love for you to try our Buffer for Android or Buffer for iOS mobile apps, which can help speed up the process. This increased competition for engagement has ultimately resulted in an overall decline. Your Instagram feed isn’t only based on who you follow, it’s also based on the accounts and types of posts you’ve liked historically. Now, this is a recommendation that comes straight from the horse’s mouth (or, in this case, the page). ? And then ask them to use the comment section to leave a reply. Instagram engagement has been declining for some time now, but it’s not all gloom and doom. Unlike regular Stories that disappear after 24hrs, Stories Highlights can live on your Instagram profile permanently. And you may lose the chance to have your post shown to rest of your audience. Tap on “Impressions” at the top (a pop-up should apply to let you adjust your stats filters). If you would like a higher-level overview of what you can do to promote your business on Instagram, learn how to promote your Instagram page for greater brand awareness of your business. What’s on your reading list this week? Share. To enter tag a friend below who you know is rocking it on social media! Once your account is prepared to attract your ideal followers, it’s time to … This might sound a little counter-intuitive but Instagram ads can be an effective way to grow your organic reach. But the easiest way to encourage them to interact with your posts is to add a call-to-action in the caption. They just automatically like and comment on posts made by other people to artificially drive up engagement for those accounts. Since the Instagram algorithm considers users’ relationships when ranking content on their feed, building relationships with your users through Instagram might also help your content rank higher on their feeds. Use them to turn a … They’re engaging with brands, too, 10x more than they do on Facebook. It’s true that engagement has declined recently, but shortcuts like bots and comment pods won’t help you in the long-run. Obviously, if your account is suspended, no one will be able to engage with it, you won’t be able to post new content, and your rates will drop. When i go on facebook it says i am the admin. And quite frankly, it’s just too much content to keep up with. Instead of publishing 20 posts a week, use the same resources and time for just one or two posts and make them great. heights. Check out the hashtags that your audience is using and leverage those. They suggest having a proper growth strategy for their target audiences rather than focusing on hashtags. Unless your followers are inactive or fake users. Instagram prioritizes photos that have a lot of engagement early on. Once your account has been flagged, they check for suspicious activity on it and possibly shadowban you. ? Image: How to Post on Instagram from a Computer, Image: 7 Easy Ways to Drive High Quality Traffic to Your Landing Page Anyone Can Use, Image: Feature-Image-for-How-to-See-Whose-Liked-Your-Facebook-Page, Image: The Ultimate Guide to Instagram Grid Layouts. Several studies have found that photos tend to get more overall engagement (i.e. You might even be looking at the wrong ad, if you’re running multiple ads with similar copy and different targeting, or vice versa. Your comment may not appear immediately. The Instagram Algorithm dictates where on the newsfeed your posts will appear. A little over 80% of people prefer live content from brands over their normal social media posts. This allows you to stay on top of your followers’ feed and grab more of their attention. So, be human! Learn to see how a … Tobacco, drugs, drug-related products, unsafe supplements, weapons, ammunition and explosives are some of the products listed on Facebook under the banned content section of the Advertising Rules page. This is how the Instagram algorithm evaluates engagement : Seeing as they are fake and inactive profiles, they almost never interact with your posts. The way to get featured in feeds is to use popular hashtags that are relevant to your target audience. Quality content that is relevant to your followers has a higher chance of eliciting a positive response from your followers. Make them your own. Having a large number of followers is usually a good thing. sorting posts on users’ feed with an algorithm, Host contests or ask questions to encourage engagement, grew our Instagram account following by about 500% (4,250 to 21,000) in under six months, repost user-generated content on your Instagram profile. To enter, simply tag a friend below who you would “Vote” for as your favorite marketer and you’ll both be entered to win! Why your Instagram promotion was not approved There are a number of reasons that may have caused your Instagram promotion to be disapproved. While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. The way the Instagram algorithm works now, posts with higher engagement are more likely to feature in user feeds. As a result, many brands and marketers are clamoring to find new ways to increase their reach and grow their followings. But the downside is that Instagram has been penalizing accounts who aren’t necessarily breaking any rules. Tap “See More” under the “Top Posts” section. Michael Stelzner said that one reason might be their brand is in front of their fans more often so the fans might go to their Page to see their content more — even if the fans don’t watch the live video. With users following more accounts than before, they are seeing more content in their feeds. Much of it can be attributed to Instagram’s continued commitment to getting rid of bots, spam, and comment pods. Image: How Do I Add My Business to Google Maps? The number of people you reach by boosting your post is in addition to the reach your post normally receives. But don’t feel like you need to pick just one. At first, your new post will be shown to a small percentage of your followers. But that doesn’t have to be the case for you. Why your Instagram promotion has not been approved A number of reasons may have resulted in the rejection of your Instagram promotion. In fact, videos, on average, received more than twice the amount of comments than photos! You can always experiment, as well, by posting at different times to figure out the best times to post. Another easy way to improve your engagement rates is to post during peak hours. policy of Instagram and still not approved then the next solution is to message Instagram tellling them nicely that this ad meets your policy and nothing goes against it, Ask them why they haven't approved it, Also request for a proper check as the automated system do decline first timers a lot. Between 2016 and 2107, they added the same number in almost a year. On the other hand, less engagement indicates you may have fake followers. The narrower their scope, the more engaging users find them. Once the first ad get accepted then the rest That’s a proactive way to find new followers and expand your Instagram reach. Saturation or bot removals, either way, it’s crucial that we figure out a way to improve engagement. Apart from organic reach, Crowdtap found that user-generated content is 35 percent more memorable and 50 percent more trusted than traditional media and other non-user-generated content. ❤, Posting quality content that is relevant to your followers (be it informative, inspiring, or entertaining), Answering questions on your posts quickly, Thanking people for commenting on your posts, Exploring other people’s profiles, engaging with their posts, and building a relationship with them. 5 reasons why you’re being restricted on Instagram . Even if you’re someone who uses automation tools, if you’re followers had been using them, you will be affected. Not only will we run through a list of common Instagram advertising mistakes and challenges that often trip businesses up, we will also consider how to right your wrongs. But more importantly, they are a great way to showcase yourself in an authentic fashion. It’s worth noting that the Stories are also ranked by an algorithm; possibly one very similar to the feed algorithm. Drop your book suggestions below for a chance to win a free book of your choice from the Buffer team! To make things easier for you, you can now schedule videos to your Instagram business profiles using Buffer. Enter to win by sharing your favorite emoji party combo in the comments below ? This is how the Instagram algorithm evaluates engagement : 1. Factor #1: Interest. We’ve dug into the Instagram algorithm and broken down the seven key factors of the Instagram algorithm. Photos have seen a 27% drop in likes and comments, and videos have it worse, dropping by 39%. Sharing Stories from live events is another trick. https://www.andrewspenceonline.com/5-reasons-instagram-ads-not-working On closer examination, we might draw a different conclusion. Social Media Examiner found that the more they went live on Facebook, the more their non-live content received exposure. Hello, I am trying to make a promotion for my business account on instagram but everytime i try to it says that i don't have permission on the facebook ad account. One way to create quality content is to create content specifically for Instagram. You are Playing Short Game. Buzzweb can help you to check out your audience quality regularly and getting rid of fake followers. Replies: The number … Instagram Stories are a surefire way to rake in more likes and comments in real-time, thereby improving your engagement rate. Review the stories with the most number of taps forward to identify common themes, like length, copy, or content. The idea is to post when the bulk of your target audience and followers are online. Now with Tailored Posts, you can write customized captions for each social network. Instagram is continuously evolving and changing their algorithm to become a better, more engaging platform for users. As brands on Instagram (and social media), I think we can do a lot to create great experiences for our followers — which will, in turn, benefit ourselves. But using and abusing random popular hashtags on the platform won’t get you anywhere. The first and most common cause for your ads showing zero reach is simply that they weren’t approved, even when you thought they were. Seeing your logo at the top of their feed might encourage your followers to check out your Instagram profile. Here are the 10 powerful ways you can do that: Even though Instagram uses an algorithmic timeline now, optimal posting times are still relevant as Sue B. Zimmerman, suggests posting when the majority of your audience is online: If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day. If you have any questions or tips about increasing engagement on Instagram, let us know in the comments. So how can you increase your organic reach on Instagram? Clicking on View Insights will show you: How many people were shown your promotion (audience reach) How many impressions your promotion received ; The number of clicks on your promotion (. It is not certain if the Instagram algorithm values likes and comments equally or one more than another. I’m curious if anyone knows whether scheduling posts with programs like Hootesuite and Later are decreasing IG engagement for business accounts? I believe this is about the allocation of your resources and time. Now, this may seem like a far cry when you think of the “normal” Instagram user. It measures the number of likes and comments and then compares the… Only if you use your account as a bot, Instagram’s algorithm is going to catch you. Social Media Customer He is also a certified Google Analytics and Google Adwords specialist and regularly contributes to reputable publications like HuffPost, TechCrunch, and… View full profile ›. In turn, this can help your posts rank higher on your followers’ feed. And I’ve grown my page organically idk what to do. This can be an indicator of your story not resonating with your audience or being too lengthy, if it’s a video. For smaller social media teams or solo social media manager, it can be challenging to always create unique content for each platform. Instagram will review your post, and if it meets their ad policy guidelines, they’ll run your promotion. You will see your top posts by engagement for the last seven days. If any of your Instagram account s use two-factor authentication, you'll be asked to enter your special login code or confirm your login attempt when logging into any of these account s... See More Someone used my Instagram account to make an unauthorized purchase. The Instagram reach of your posts is 100% dependent on the algorithm, so it’s pretty important you know how it works. This makes user-generated content a valuable strategy to try. This goes to show their commitment to promoting and encouraging authentic engagement. Wrong ad content. And Instagram doles out shadow bans on users they feel are part of a comment pod. But since commenting requires more effort from a user than liking, it’s possible that the algorithm values comments more than likes and would rank posts with more comments higher than posts with more likes. Instagram took roughly four years to reach their first 300 million users. A similar “trick” is to go live on Instagram. This is where Instagram Promotion comes in. We found that hosting a giveaway contest is an effective way to engage our followers. This is a brilliant and organic way to increase your engagement. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm. Although Instagram is a place to score sales, it is still first and … Social media algorithms are built to encourage genuine, positive behaviors on the platforms such as sharing, showing appreciation, quick replies, and more. Ask them a question. The reality is, Instagram doesn’t really need to shadowban you for these kinds of actions. In June 2016, there were 500 million active monthly users. This article was written for Business 2 Community by Gaurav Sharma.Learn how to publish your content on B2C, Gaurav Sharma is the Founder of Attrock, a digital marketing company. Hashtags are a great way to gain popularity among targeted audiences if used correctly. My gut feeling here is that being a great Instagram user will help you grow your organic reach over time. He works closely with top marketing influencers and has helped numerous brands, ecommerce firms, and SaaS companies grow. In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today. Brian Peters, our digital marketing strategist, grew our Instagram account following by about 500% (4,250 to 21,000) in under six months. Basically, any account that acts within the confines of specific algorithmic rules could face a harder time getting featured for some hashtags. To reach out to your other fans, you need to post separately elsewhere. Give your followers behind-the-scene looks and bloopers to get them interested. Highlights offer a great opportunity to drive attention to important content and details about your brand.... Everything you need to know to get your Instagram page and posts optimized to drive sales for your business.... We’ll break down the Instagram feed for you. The platform classifies them as either NSFW or spammy (like #beautyblogger or #follow4follow) and reduces post visibility. Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement. Curating user-generated content can encourage those users to engage with and share those content. This one comes down to the new algorithm acting differently for different user accounts. © Business 2 Community. Sometimes it can be a little tricky to see what is and isn’t approved. This rule is particularly applicable to business and business-like accounts. They aren’t fake accounts mind you. Whether it was intentional or not, having fake followers will decrease your engagement rates. I use to get a ton of views and comment but over the past few weeks it’s like I can barely get what i use too. 500 million of those users are engaging daily on the platform. Being restricted on Instagram is the worst! Multiple call to actions can increase conversions by as much as 20%, and tools like Linktree allow you to link to multiple URLs directly from your Instagram bio to cater to people who are looking for specific things.. Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement. At this growth rate, it could be great to experiment with videos to see if it increases your engagement and organic reach on Instagram. Seeing as they don’t have a means to like everyone’s posts in their feed, your engagement can see a dip. From there, you can pick a post to promote. Instagram for Business responded to users, last year, experiencing issues with their new hashtag search policy: The gist of it is they want people to focus more on the quality of their content to increase engagement. Whether it was intentional or not, having fake followers will decrease your engagement rates. Take a look at the Best Vacations post above. What’s in It for Me? For the second filter, select “Engagement”. Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts. For the first filter, you can choose “All”, “Photos”, or “Videos” according to your preference. Several of our most-commented posts (excluding contest posts) are posts with a question such as this, this, and this. Select your audience (who you want to reach). Our comments are moderated. Instead, concentrate on the tips discussed above because they are evergreen and will stand the test of time and algorithm changes. This is especially relevant if you’re using your Instagram captions to direct people there in the first place. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm. Wrong! Comment pods are an inauthentic way to improve engagement. Unless your followers are inactive or fake users. They’ll just explicitly suspend your account, and often they’ll tell you why. Using the IFTTT tool, you can easily connect your posts on Instagram to other social media networks. They often post tantalizing photos of vacations spots like this one. A rather cheeky and ingenious way to increase their engagement and gain more followers. But promotions aren’t the only piece of the puzzle. If you have an Instagram Business Profile, you can promote your existing posts from within the Instagram app. User-generated content. First, let’s take a look at the causes of this downward spiral. All Rights Reserved. Apps like these create bots to help users gain followers and engagement. The more the Instagram algorithm thinks you will “like” a certain type of post, the higher it will appear in your feed. Or what they think about a new product. Having a large number of followers is usually a good thing. Sometimes, your goals may not demand a full blown ad campaign. Restricted hashtags are another reason why users are seeing decreased engagement. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Between 2016 and 2107, they added the same number in almost a year. You can also discover images that feature your brand but you aren’t tagged in. Adding a captivating caption to your posts is the key getting seen by your followers. 7. One of the biggest issues affecting engagement rates is the lack of quality followers. By doing so, you’ll maximize the audience for your posts. Apart from Instagram hashtags, the geolocation is another great way to increase your Instagram reach. Last year, Instagram found that the video watch time on Instagram increased by more than 40 percent over a six-month period. Often, they would also try to discourage abuse or hacks. This last point might be a little vague but it nicely wraps up many of the points above. With the recent change in Instagram’s algorithm, numerous users have taken to using comment pods to cheat it. Be Human. Create Excellent Content. Give your audience something to think about. Although creating ads with content that people will like is great, it’s just … This way, you can get your photos in front of your audience on Flickr, Reddit, Digg, and more. Tobacco, drugs, drug-related products, unsafe supplements, weapons, ammunition, and explosives are some of the products Facebook listed under Prohibited Content on their Advertising Policies page. likes and comments) than videos on Instagram. Use hashtags effectively. Also, the predicted amount of people reached doesn’t seem to change if you … While including prohibited content could result in your Instagram … At first, your new post will be shown to a small percentage of your followers. Instagram Fails #6: Not Responding to Comments . Some Instagram users search not for a hashtag, but for a specific location. To view insights, open Instagram > go to your business profile > select the post you'd like to view insights on > below the post's image, tap View Insights. We’re hoping that this feature would encourage you to be (even) more creative with your social media posts and would help you drive more engagement. Focus on people-centric content. There’s a great opportunity to stand out before it gets too crowded! Instagram has 1 billion monthly active users. Of course, depending on the kind of target audience and time zones, the peak times will vary. If you’re more in need of brand awareness, launching an entire campaign may turn out to be a waste of time and money. Some Instagram users like to think that once they’ve posted their photo or video the job is done. The “LIVE” logo also makes your profile photo more prominent in the Instagram app. They keep their CTAs simple, asking people to tag their friends. Something that we do more often is asking a question in our Instagram posts. When you use live video, you will appear right at the front of the Stories feed, assuming no one else is live at the same time. Crossposting and repurposing content from other platforms can be great, too. Instagram saturation is the primary culprit behind all of this. Spend the time to craft great Stories to help them rank better. And as a result, your engagement rate will take a nosedive. News Whip studied the Instagram accounts of 31 news publishers and made an interesting discovery. That includes: The main objective of Instagram (and most social media platforms) is to make users happy and let them enjoy the experience. And that’s exactly why you should be making the most of the Instagram Stories feature. Buffer for Instagram now comes with direct scheduling! To see posts related to a particular hashtag, unless it’s a top post, users must follow the particular page to see them. , there were 500 million active monthly users. So, what’s the solution to all of this then? If you rely heavily on hashtags to reach your target audience, then … But that doesn’t have to be the case for you. So it’s another perfect way to stand out and deliver great content! Don’t use 30 high volume hashtags, and certainly don’t post the same tags … If you have your ads up, but your ad spend shows zero or there are no impressions, … If you are doing that, it’d be best to craft specific caption for each social media platform as your followers likely follow you for a different reason for each of the platforms. We’d love to hear your thoughts. Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world. Instagram took roughly four years to reach their first 300 million users. So a post that would do well on Instagram is probably different from one that would do well on Twitter or Facebook. Learn more today. And as of September last year, the platform boasts, 14 Tools You Should Use for Your Small Business Growth, How Analytics Can Impact Your Social Media Performance, 5 of the Best Instagram Marketing Strategies to Help You Close More Deals, Image: How to Write Acknowledgement Email Replies (With Samples), Image: 50 Weirdest Websites That Rock The Web. Post interactions are down by 33% in the past year. Here’s a quick way to pick a good post to promote: As these posts have received the most engagement from your followers, they would likely also resonate with the people you promote to (assuming you have targeted people like your followers). We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. Keep changing the hashtags to not look spammy to Instagram. They are very good to use, because it helps you grow reach more people, and also helps to gain leads. Some of the call-to-actions we have tried are: While giveaway contests usually generate more comments than usual posts, we try to give it a few months in between each contest to keep things fun and exciting. 88% of users are outside the U.S. Americans are the largest Instagram audience, but they’re very far … While the percentage might be higher today, I believe live videos aren’t mainstream yet. Instagram Stories take a prominent position on the Instagram app — above the feed. Go to your Instagram Insights on the mobile app (tap on the profile tab and then the bar chart icon). My parting advice would be that as long as you use Instagram as a normal human would, there are very low chances of having your account restricted or shadowbanned. From our State of Social Media 2016 report, we concluded that live video has yet to hit mass adoption as only 27 percent of marketers surveyed had created live video content. You will only be charged for the actual reach of your ad. They help other users to find, follow and interact with your Instagram account. I believe you can only like 350 pictures per hour and your “following” limit is maxed out at 7500. Take Darryll Jones and his creative photography and hashtag use to present his take on the world using toys. This effect could play out on Instagram, too. Instagram has been cracking down on numerous automation websites like Instagress and MassPlanner. Service. The user base and posting frequency have increased. All they’ll do is give you a false sense of security. INSTAGRAM HASHTAGS If you don't make use of Instagram hashtags you won't rank on them and you won't get exposure with them. Sue B. Zimmerman also gave a similar advice for marketers who want to overcome the Instagram algorithm. Saturation leads to more competition for the chance to feature in users’ feeds. And as of September last year, the platform boasts 800 million active monthly users. Schedule single-image or video posts or set reminders to post multi-image posts at your best times to grow your Instagram following. If you publish something that it doesn’t like, hardly anyone will see it.
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