Through these communities, you can post, comment, vote, discuss, learn, debate, support, and connect with people who share your interests, and we encourage you to find—or even create—your home on Reddit. Reddit may modify, remove or otherwise update these Ads API Terms from time to time at Reddit’s sole discretion and any such amendment will be effective upon the posting of such updated terms. The Platform is intended to provide a means for you and/or any advertiser on whose behalf you use the... 2. Diversify your marketing with our unduplicated reach. To the maximum extent permitted by applicable law, you agree to defend and indemnify Reddit and its subsidiaries, affiliates, officers, agents, licensors, and employees from and against any third-party claim arising from or in any way related to your use of the Ads API or Reddit Data, including any liability or expense arising from all claims, losses, damages (actual and/or consequential), suits, judgments, litigation costs and attorneys' fees, of every kind and nature. 0 K+ Communities 1. Disclaimer of Warranties. b) access or use the Ads API to access any personal user information; c) reverse engineer, decompile, disassemble or translate the Ads API or otherwise derive the source code from the Ads API or any part thereof (or attempt to), except to the extent that this restriction is expressly prohibited by applicable law. You agree to provide an unlimited, irrevocable, perpetual, sublicensable, transferable, royalty-free license to use any such feedback or suggestions for any purpose without any obligation that any feedback that you provide with respect to the Ads API or Reddit Data may be used, modified, and/or incorporated into any Reddit products and services without any restriction, obligation or compensation to you. 1) Reddit Promoted Posts. Agencies accessing the Ads API on behalf of a client shall not share Reddit Data with any other client other than the client. Reddit reserves a right to audit your access to ensure it does not violate Reddit’s terms, polices, including without limitation these Ads API Terms. Reddit advertising makes it easier for brands to reach their desired communities or subreddits. Remember Reddit is for fun and is intended to be a place for your entertainment, but we still need some basic rules. 5 Brands That Win the Reddit Marketing Game. Policy: Animal adoption, conservation, or welfare organizations are permitted to run ads on Reddit. Glorify binge drinking and / or getting drunk, Encourage underage drinking, appeal to minors, or display minors in an ad, Associate drinking with social, financial, athletic or romantic success, Be endorsed by a famous or other type of well-known person, Display imagery of sensitive, vulnerable, or impressionable groups, Display imagery of reckless behaviour while drinking, e.g., operating a vehicle or fighting or other acts of aggression, Display activities or locations where drinking would potentially or obviously be dangerous, unsafe, or unwise, Imply that drinking helps relieve stress or can solve issues, Imply that drinking is necessary or essential for a situation, e.g., a party where everyone is drinking, Imply any physical or mental health benefits or enhancements to drinking, Brick and mortar casinos that promote gambling and other types of gaming, Tips and advice for gambling, sports, betting, Comply with applicable local laws and regulations, Comply with all applicable licensing requirements laid out by your regional gaming authority. TIMEFRAME*. Ads for the unofficial resale of event tickets, including fake and counterfeit tickets, are prohibited on Reddit. You are essentially paying to have a post pinned to the top of a given subreddit (or group of subreddits). As of this writing, Reddit is ranked the #6 most visited website in the United States (#17 globally), with an average daily user time of 11:29 compared to Facebook’s 9:34, according to Alexa.com . 4. Ensure you have a solid strategy for engaging with users and organic content before you try advertising. Alcohol-Adjacent Goods and / or Services Your feedback helps us improve our help system. Upvote/Downvote – This is Reddit’s voting system. And it has finally taken the steps necessary to realize this potential called as reddit advertising. Let our team guide your strategy with tailored recommendations for your brand. Comply with applicable industry advertising standards laid out by your country’s alcohol regulatory authority. Users who are seeking, not scrolling. Moderators. whether for direct commercial or monetary gain unless there is express written approval from Reddit. Reddit’s team launched a self-serve advertising platform in March 2017. Costs. Background. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. You will not, and will not allow those you are acting on its behalf to: a) access or use the Ads API in violation of any law or regulation, or to encourage or promote illegal activity or violation of third-party rights. This policy applies the protection of the following: Advertisers may be asked to provide documentation or evidence of authorization if requested by Reddit. Viktor Filonenko, FB Regional Client Partner at Httpool, shared his work experience in Reddit ads: “We have started working with Reddit ads almost since the time this tool became live. Advertisements that promote and bring awareness to an alcohol brand and its products, but do not offer them for direct sales are permitted on Reddit. You may not share its Token with any other third party, and shall keep such Token and all login information secure. Communities that share the ad will be aggregated and linked to in the comment section of the ad. Reddit is a social media website known for its discussion forums on politics, sports, entertainment, and other topics. 0 min Average Daily Time in App (US) 2. If You are an agency, You represent and warrant that You have full power and authority to enter into this Terms on behalf of … Single securities or other tradable financial assets, Pyramid schemes, multi-level marketing, or get rich quick schemes, Cryptocurrency wallets or wallet integration products, Unaccredited digital banks that perform any traditional bank-like functions. Common Reddit Terms. /r/Advertise is strictly for advertising Reddit subreddits. These Ads API Terms apply to you only if you use Ads API. Ads that promote voter registration or the act of voting are not subject to this policy, providing they are placed by non-political organizations. Reddit (/ ˈ r ɛ d ɪ t /, stylized in all lowercase in its logo) is a social news aggregation, web content rating, and discussion website, recently including livestream content through Reddit Public Access Network.. Reddit is one of the largest and most underutilized social media marketing platforms. The first ads on Reddit showed up in 2009 in the form of sponsored ad links. All dating advertisers must be pre-approved and work directly with a Reddit sales representative. Message the mods. Audi. Policy: Gambling and Gaming (“Gambling”) ads that promote the exchange of money or other items of value are permitted to run on Reddit, but with certain restrictions. Policy: Reddit restricts ads related to health and wellness products and services. You must use the OAuth token (the “Token”) when accessing the Ads API and you will not misrepresent or mask either the user agent or OAuth identity when using the Ads API. Reddit calls itself the front page of the internet, and for many users that turns out to be true, as they have Reddit set as their browser homepage. All health and wellness ads are subject to pre-approval and you may be requested to provide all necessary documentation to confirm the legitimacy of the products and services offered at Reddit’s sole discretion. Ads that discourage voting or voter registration are prohibited. Ownership. Account and Account Access. Now for as little as $20, you can buy sponsored links on reddit: advertising by redditors, for redditors! Alt - Alternative user account.. AMA - Ask Me Anything. Principle: To ensure legally compliant and transparent advertisers are allowed to advertise without exploiting or glorifying gambling and gaming. Permitted Advertisements regarding the Direct Sale or Branding of Alcohol must: Permitted Advertisements regarding the Direct Sale, Branding of Alcohol, or Alcohol-Adjacent Goods and Services must not: Principle: Reddit aims to protect the third-party right and intellectual property of all rights holders. Upvote and downvote stand for approval and … Ads for supplements must also : Not promise unexpected results; including before and after photos, Not imply supplement is as effective or more effective than an FDA approved drug or medical treatment. You agree to use the Confidential Information received through the Ads API only for the purpose of accessing the Reddit Data in accordance with these Ads API Terms, and you agree to not disclose any of the Confidential Information to any third party without Reddit’s prior written consent. The glossary. Policy: Ads related to the financial industry are permitted with certain restrictions. Feedback. e) interfere with, modify, disrupt or disable features or functionality of the Ads API, including but not limited to, any mechanism used to restrict or control functionality, or defeat, avoid, bypass, remove, deactivate or otherwise circumvent any software protection or monitoring mechanism of the Ads API. d) circumvent or exceed limitations on calls and use of the Ads API as set forth in these Ads API Terms or as outlined in any additional API documentation or requirements of Reddit (if available), or otherwise use the Ads API in a manner that would constitute excessive or abusive usage or would disrupt or unreasonably interfere with the Ads API or the servers or networks that provide the Ads API. YOU WILL BE BANNED. Events related to business, finance, cryptocurrencies, and related subjects, so long as there is easily accessible disclosure in the ad copy or landing page clarifying that the information presented is not investment advice. Your use of the Ads API and Reddit Data is at your own discretion and risk, and you will be solely responsible for any damage that results from the use of any Ads API or Reddit Data including, but not limited to, any damage to computer systems or loss of data. To contact Reddit Sales, please click here. To contact Reddit Sales, please click here. Comply with applicable industry advertising standards laid out by your regional or country’s gaming authority. Gambling and Gaming Commercial and private sale of live animals, Unauthorized or unlicensed adoption agencies, Animal products derived from endangered species - for reference, see World Wildlife Fund’s, Focus on casual sex, escorts, prostitution, intimate massages, International or mail order bride services, Services that discriminate or exclude based on race, religion, political affiliation, sexual orientation, gender, or class, Clear and easily accessible disclosure of all fees and risk to investors, Clear and easily accessible privacy policy, terms and conditions, and security provisions in place, Evidence of all third-party and industry licensing requirements. Paid Advertising on Reddit. You will only access (or attempt to access) the Ads API using OAuth 2, as described in the documentation of the Ads API. The Platform. All rights and licenses not expressly granted to you herein are expressly reserved by Reddit. Creative. ... Reddit is made up of diverse communities where millions of people connect over the interests they share. Advertisements for the Direct Sale, or Promotion, of Alcohol-Adjacent Goods and / or Services are permitted on Reddit, and do not require you to work with a Reddit Sales Representative. QUARTERLY BUDGET FOR REDDIT (3 MONTHS) BUDGET* $30,000-$50,000 $50,001-$75,000 $75,001-$100,000 Over $100,000. Authorized third-party resellers are permitted to run ads on Reddit. US based and about US elections, campaigns, or issues at the federal level only. Permitted Access. FDA approved (or or foreign equivalent) medical services, procedures, and tests including but not limited to: Telemedicine providers with proper medical licensing and registration, Tests for sexually transmitted and infectious diseases, FDA approved (or or foreign equivalent) clinical trials, Supplements making unsubstantiated claims. Reddit may suspend or terminate your access to the Ads API at any time, in Reddit’s sole discretion. Here are some of our favorite brand strategies right now: 1. Policy: Reddit restricts the use of third-party rights in advertisements and usernames. FDA approved (or or foreign equivalent) pharmaceutical and medical products including but not limited to: Erectile dysfunction medications that do not focus on sexual performance or enhancement. Examples of gambling where money or other items of value are exchanged or at stake that require account management by Reddit sales under this policy: Restrictions for Permitted Advertisements We appreciate you. Subreddit – a niche forum or community with its own set of rules and guidelines. Ads related to campaigns or elections, or that solicit political donations; Ads promoting political merchandise (for example, products featuring a public office holder or candidate, political slogans, etc); Issue ads or advocacy ads pertaining to topics of potential legislative or political importance, Compliance with all applicable local laws and regulations, including those promulgated by the Federal Elections Commission, Inclusion of clear “paid for by” disclosures within the ad text or ad copy of the ad, Information regarding the purchasing individual or organization to be publicly disclosed in Reddit’s transparency subreddit. Reddit’s advertising potential is extremely apparent—the ability to micro-target potential customers by subreddit groups is truly something that no other social media platform can offer. Almost all subreddits allow you to post content or comments without subscribing. Each ad type has its own headline, 300 characters that will act as the post title. As a restricted product, gambling and gaming ads on Reddit must do the following: Principle: On Reddit, we aim to promote transparency and dialogue in the political ads published on our platform. This Reddit User Agreement (“ Terms ”) applies to your access to and use of the websites, mobile apps, widgets, APIs, emails, and other online products and services (collectively, the “ Services ”) provided by Reddit, Inc. (“ Reddit ,” “ we ,” “ us ,” or “ our ”). Further, by accessing or using the Ads API, you acknowledge that you have read, and agree to comply with these Ads API Terms. Pay for the performance you want Auction products. Principle: Alcohol is a restricted vertical on Reddit to ensure that advertisements are responsibly served across all markets and do not condone or depict irresponsible drinking. This list aims to fix that. It's one of the largest communities out there, and one of the largest web forums in existence, though its format is a little unorthodox. Political ads on Reddit will be required to use the link-post format to ensure communities have the opportunity to share and generate discussion about the ad. Supplements that have a proven record of safety. The Interactive Advertising Bureau, a trade association promoting digital ad standards and practices, has a set of guidelines for sizes. These Reddit beta tester program terms (the “Terms”) are entered into between Reddit, Inc. (“Reddit” or “We”) and you (“Agency” or “You”), the participant in Reddit’s Beta Tester Program (the “Program”) for Reddit’s 3rdparty audience product (the “Beta Product”). The company generates revenue through advertising and an … Advertising on Reddit is very different from advertising on other social media platforms. With that in mind, here are some tips for effective advertising on reddit. Please do not use or misuse Reddit’s intellectual property unless you have permission to do so. Upon request by Reddit, you will delete all Reddit Data in its possession or control and will confirm such deletion of all Reddit Data in writing to Reddit within fifteen (15) days after the termination date. There are already quite a few companies who have started using Reddit to drive marketing results, and the community has embraced them. ADVERTISING TIMEFRAME TIMEFRAME* Within a couple weeks Within a month Within a few months Within a half year Within the year. Any permitted advertisements for the direct sale of alcohol are subject to industry standards, relevant local laws, and the restrictions listed below. Restrictions. Here’s what you’re buying. Advertising is subject to the restrictions listed below, industry advertising standards, and relevant local laws, and is only available in certain countries. Any permitted advertisements for gambling or gaming are subject to the restrictions listed below, industry standards, and relevant local laws. You simply upload a photo or company logo, include a link, and add some text. All advertisers must work directly with a Reddit Sales Representative. Limitation of Liability. Indemnity. Affiliate Marketing: Publishers have websites that get traffic and advertisers want to promote their products to the people who visit those websites. Examples of permissible financial services and products: Examples of prohibited financial products and services: Principle: To promote the sale of physically and mentally safe, well researched, and regulated health and wellness products and services on Reddit. g) sell, rent, lease, redistribute, sublicense and/or syndicate the Ads API or access thereto or derive revenues from the use or provision of the Ads API. FDIC (or foreign equivalent) registered banks and their associated products and services; Apps that track/monitor stocks or financial trends, including cryptocurrency trackers so long as they do not require wallet integration, Brokerage or trading platforms and associated apps for traditional stocks/bonds, Cryptocurrency exchanges with a demonstrated record of legitimate business practices, Apps or services that facilitate payment or transfer of funds. The Ads API currently has preset limits on its usage which are set out below, but Reddit may change the limits, in its sole discretion. Direct Sale of Alcohol Principle: Reddit aims to protect users from predatory, highly risky, and unregulated financial products. Principle: To protect the welfare of all animals and aid in the conservation of endangered species. Your budget setup consists of your CPM bid – anywhere from $0.20 to $100 are accepted values. Let’s explore each one of these. Some examples of this type of advertising are: Restrictions for Permitted Advertisements Clearly, it’s all in how you go about it. f) use the Ads API with the intent of introducing any viruses, worms, defects, Trojan horses, malware or any other items of a destructive nature, or test the vulnerability of our systems or networks. You may have access to certain information, data, materials, know-how, methodologies, documentation, and software relating to the Ads API or the Platform that is not generally known by the public (“Confidential Information”), which is confidential and proprietary to Reddit. Subject to these Ads API Terms, Reddit grants you a worldwide, non-exclusive, non-transferable, non-sublicensable, and revocable license to use the Ads API and the Reddit Data for internal use purposes to receive campaign-level data your campaign. Principle: To promote dating services that are inclusive, non-discriminatory, and non-exploitative. In the current digital world, the personalized selling is gaining traction, as the email messages, videos, or images can be … Relevant messaging and the right placements can lead to a lot of clicks and a lot of conversions. What are political advertisements on Reddit? REDDIT ADVERTISING PLATFORM TERMS 1. Reddit’s self-serve advertising service—link ads and text ads—doesn’t require a developer or designer. Initial coin offerings, token sales, or other means of promotion or advertisement of individual digital currencies or tokens. In addition to the policy, all health and wellness advertisers must comply with all applicable and local laws, rules, regulations, licensing requirements, and industry standards. The Ads API and Reddit Data will be Reddit’s Confidential Information as set forth herein. Reddit does not represent or warrant that the Ads API or Reddit Data are free of inaccuracies, errors, bugs, or interruptions, or are reliable, accurate, complete, or otherwise valid. If you are a rights holder and would like to file a complaint related to a violation of your intellectual property or third-party rights, please submit your request here. The Ads API and Reddit Data are provided "as is" with no warranty, express or implied, of any kind and Reddit expressly disclaims any and all warranties and conditions, including, but not limited to, any implied warranty of merchantability, fitness for a particular purpose, availability, security, title and/or non-infringement. Reddit Ads managed services. r/AdvertisingFails: This is a community for discussing the worst advertising campaigns in the world of marketing. You agree to protect the Confidential Information from unauthorized use and disclosure in the same way you’d protect your own confidential information. Advertisements that promote the sale and purchasing of alcoholic products from the landing page of the ad are permitted on Reddit. Research Reddit advertising for yourself. Under no circumstances shall Reddit be liable to you for any amount. It is young ad platform, but it is developed actively now. Examples of permissible health and wellness ads: Examples of prohibited health and wellness ads: Your feedback helps us improve our help system. This refers to the percentage of the entire listeners at a particular period of time that … Each subreddit has moderators to filter out content and comments that don’t meet the guidelines. These Reddit, Inc. (“Reddit”) Ads API Terms (the “Ads API Terms”) form a legally binding contract between you and Reddit and govern the license, access and use by you of its Ads API (“Ads API”) and related campaign data and materials provided through the API, or metrics that can be obtained or derived from the Ads API (“Reddit Data”) in connection with your use of the Reddit Advertising Platform (the “Platform”). In addition, Reddit reserves the right to protect its trademark, logo, and all relevant branding. Branding of Alcohol Alcohol branding advertisements are subject to the restrictions listed below, industry standards and relevant local laws. The self-serve revamp includes several changes to analytics, billing, and reporting. Image card dimensions are the same as Facebook (1200 x 628) and display as a thumbnail on mobile platforms. u/Advrdt. All political advertisers must be certified and work directly with a Reddit sales representative. non-alcoholic beer) (“Alcohol”), are permitted on Reddit. BUDGET*. /r/Advertising: Ground Zero for ad creators, students, copywriters, affiliates … At a [0-10] - "Being at a [0-10]" is a sliding scale of "highness" from marijuana, with 0 being sober and 10 being blown into space. The times you select will show your ads based on the ad viewer’s time zone. Also a subreddit.. AMAA - Ask Me Almost Anything. Reddit advertising isn’t going to work for every brand out … Reddit is a vast network of communities that are created, run, and populated by you, the Reddit users. When it comes to advertisements, Reddit has enormous potential. Understand the basics. Campaign structure. In March 2017, Reddit introduced its self-serve advertising platform to the world. h) use the Ads API to spam, incentivize, or harass users. 0 M+ Daily Active Users 1. To contact Reddit Sales, please click here. Personal selling, or meeting and selling to a customer face-to-face, is different from impersonal selling such as advertising and sales promotion. Advertisements for the Direct Sale, or Promotion, of Alcohol-Adjacent Goods and / or Services are permitted on Reddit, and do not require you to work with a Reddit Sales Representative. Confidentiality. Reddit Advertising Policy: Restricted Advertisements, Financial Services Including Cryptocurrencies, Alcohol-related paraphernalia including beer mugs, wine and shot glasses, bar equipment, brew kits, Alcohol-adjacent events that do not focus on consuming alcohol, e.g., an art and wine festival or a restaurant or bar opening, Tours of breweries, vineyard, and distilleries that do not focus on consuming alcohol, Trade publications and industry information, Classes and education opportunities, e.g., beer making and viticulture classes, Include the language “Drink Responsibly” in the advertisement copy or creative, Only be served on communities permitted by Reddit, Comply with applicable laws and regulations. That bid is the maximum amount you are willing to spend on your Advertising is subject to the restrictions listed below, industry advertising standards, and relevant local laws, and is only available in certain countries. Types of Reddit ads Promoted post. Measurement. Also, reddit only permits advertising on the top 5000 most trafficked subreddits, so targeting is limited. It’s unobtrusive, but it’s also the top post on the … At minimum, all financial advertisers must comply with the following requirements: In addition, all financial advertisers on Reddit are required to comply with known applicable and local laws, regulations, licensing obligations, and industry requirements. In 2013, Reddit marketing introduced display advertising with sidebar banners from Adzerk. Audit. These Reddit, Inc. (“Reddit”) Ads API Terms (the “Ads API Terms”) form a legally binding contract between you and Reddit and govern the license, access and use by you of its Ads API (“Ads API”) and related campaign data and materials provided through the API, or metrics that can be obtained or derived from the Ads API (“Reddit Data”) in connection with your use of the Reddit Advertising Platform … There are two types of promoted posts: link ads and text ads. There are also several options for paid advertising on Reddit. You agree that the terms “you” and “your,” as used throughout these Advertiser Measurement Program … There is a minimum buy of $5 for any individual sponsored link (which you'll also have to pay for individually). All posts and comments must adhere to Reddit's content policy and reddiquite. All gambling advertisers must be pre-approved and work directly with a Reddit Sales Representative. Contact Reddit Sales. Reddit shall not be liable to you for any direct, indirect, incidental, consequential, special or exemplary damages arising out of, or in connection with, use of the Ads API or Reddit Data, whether based on tort (including negligence or otherwise), breach of contract, breach of warranty, or any other pecuniary loss, whether or not Reddit has been advised of the possibility of such damages. Include terms and conditions of all games, including information on odds of winning in creative or on the landing page, Avoid targeting or appealing to minors or support-related subreddits, Ads for gambling addiction and treatment programs, Ads that encourage or glorify gambling or gaming are prohibited, Unrealistic claims or guarantees of winning are not allowed, Display imagery of alcohol, tobacco, or other controlled substances, Games that are free and where no money or other items of value are exchanged or at stake, Brick and mortar casinos that emphasize non-gaming elements, e.g., hotels, parties, restaurants, Gambling related paraphernalia including, e.g., card counters, dice, boards. The Ads API and Reddit Data are licensed and not sold, and ownership and all intellectual property rights therein and goodwill associated therewith shall remain and accrue to Reddit or its licensors alone. Reddit advertising is different. These are the most common form of advertisement on the site. You agree that you will cooperate with any inquiries related to such audit and provide Reddit with any requested proof that your access complies with these Ads API Terms. Advertisements regarding treatment for alcoholic addiction are not permitted on Reddit. Reddit Advertising Platform. Policy: Dating ads are permitted to run on Reddit, but with certain restrictions. Source: Reddit Reddit advertising options include ads with a Link post, Text Post, or Video Post. Each party will bear its own costs and expenses regarding the performance under these Ads API Terms, provided that you may incur fees or costs for ads purchased by you through the Platform. r/advertising: THIS IS NOT A PLACE TO ADVERTISE. License. It accomplishes this through targeted and promoted posts that engage users in a way familiar to them. Online and brick and mortar pharmacies that are certified by third-party licensing organization such as the NABP (or foreign equivalent). When working with Reddit, please understand that our sales teams are unable to help with standard advertising services. when new users started using Reddit they can find the lingo used to be somewhat alienating. Station Share. Reddit advertising allows you to create text-based ads that appeal to your target audience in the subreddits where they’re most likely to be engaged.
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