3. http://mlsp.co/l186r Facebook 20% Text Rule -Blog:http://michellepescosolido.com/20-text-rule-how-to-avoid-it/How to Overcome When Advertising Videos. Next, use an image that shows how the product or service is used, an actual visual example rather than relying on text to communicate. One rule is tripping up many Facebook advertisers, and it only applies to ads that appear in users’ news feeds. Facebook Removes the 20% Text Limit on Ad Images. With Facebook’s recent announcement of removing its longstanding 20% text rule… Finally, remember your end-goal. You can find the Grid Tool by visiting fb.me/20. 6. "We will begin gradually removing external material and sources that indicate that we enforce high levels of text in images," the social network added. How the Old Rule Worked. Further Examples (Promoted Post, Event Photos) Here are some more examples - provided by Facebook itself - to help clarify its 20% text rule, this time focused on Promoted Posts and Event Images. Most likely, you’re trying to drive traffic to your Facebook page or website, increase page likes, or introduce a new product or service. So, the 80/20 rule was created by them to ensure consistency, and now every marketer has to live with it—or, at least, figure out how to get around it. Try using text vertical, circular, or angled text instead of regular horizontal text. The rule I consider to be most important is Facebook’s You have to find the right balance between text and image. As anyone who has promoted a post on Facebook knows, there are restrictions about to what you are allowed to promote. Take a smaller picture! If your ad uses less than 20% text, you are good to go. Many marketers report that just by applying certain treatments to text, they get a pass. No one knows for certain how much of the review process is manual versus an automated algorithm, but some marketers have noticed discrepancies when submitting the same ads for approval. Next time I will upload a thumbnail without text :-), Or apparently if you are Facebook doing an ad you can break all the rules (see screen grab – ironically this was promoting a conference about best practice on Facebook!) As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Place a bit of solid color to add as a backdrop for your text. The actual amount is constantly changing too. These discrepancies could mean there is a human element behind the scenes—at least for ads that are borderline. Lately, however, I’ve seen a number of clear violations of the last one, the 20% text rule on Facebook, and so I decided to test out the limits. Facebook has a very useful tool called the “Grid Tool”. His expertise is in developing and outlining effective online marketing and business strategies that deliver results, drive revenue, build healthy companies and yield positive ROI. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. Track Our Startup: Mobile Dashboards, New Apps & Health Insurance? So move your text, shrink it, do whatever you need to do to ensure that it fits in 20% of the space. when you have over 20% of text on an image Facebook would reject that creative. This rule concerns ads that are placed on the Facebook news feed. Also, try not to make an image the entire ad. The 20% Text rule has been a pain to Facebook marketers since its inception. First, use the Grid Tool from Facebook. Mike Gingerich is an expert on Lead Generation. Email Marketing is Alive and Well in 2020, Top Social Media Resources for 2020 and Beyond, Dasheroo and HubSpot: A Perfect Combination. Images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image to ensure people only see high-quality content. Here we took the exact same image, put it in a powerpoint and took a picture including a ton of white space around it. But Facebook has a nasty rule where you can’t boost a post if it has more than 20% text in an image. Finally, bring in your best graphic artist and create a reusable template. Up for another option? So here are 3 ways you can get around getting dumped by Facebook when you’re creating posts you want to boost or advertise. If an image has additional text or a logo, you may have a higher chance of being rejected. The BIG Rule: Your image must not be made up of more than 20% text. You probably want the same thing! This includes logos and slogans in images. This rule states… Images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image to ensure people only see high-quality content in their News Feed. This includes logos and slogans in images. This is an attempt at a workaround to help the automatic checks bypass your creative text use! This frustrated them with so much work since it was not a walk in the park to meet the Facebook text overlay rule. The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. It may be a hassle at first, but over time, you’ll learn what it takes to pass Facebook Ads 20% text rule and get your ads working. But Facebook helps you with a fancy “Text Validation Tool” you can run your ad through. While ads with minimal text are still preferred, Facebook has adopted a new system that allows you to run ads that would’ve been rejected under their old … Take advantage of the caption and link description. It doesn’t really measure 20% text at all. These same rules apply to Instagram ads as well. According to Facebook, using an image that has less than 20% text performs better, and they recommend to “keep your text short, clear and concise in order to get your message across effectively.” The less text your ad image includes, the more natural it will appear within users’ newsfeeds, increasing engagement, and improving your conversion rate. Once the first ad is approved, continue to use that template for additional ads. Make certain your ad accomplishes this task. We write a bunch of content for our blog, pretty much daily. What this means however is that using a grid is inexact. Great! We take that content and post it to our social networks to get as much out of the time we spent on that content as we can. This also applies to Ads you set up too. Is it a simple mathematical equation that checks for 20% text, or is there someone behind the big blue curtain making certain all ads look great? This portion of the ad can also help you stay in compliance by acting as a guide for the 20% text rule. The platform started removing all externals and materials that get in the way of any image with over 20% text. Many marketers have found that if they add taglines inside the image, they receive the Facebook sorry rejection notice. Check out these posts: Great tips Mike! Facebook already started informing advertisers about the new update. Before you submit, check your ad. 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From Facebook: “Images may not include more than 20% text in the image to ensure people only see high-quality content. On the surface, the Facebook’s 20% Rule seems pretty self explanatory, and it is. https://d30zbujsp7ao6j.cloudfront.net/wp-content/uploads/2016/03/Facebook-breaking-the-20-rule.png, Address304 North Cardinal St.Dorchester Center, MA 02124, Work HoursMonday to Friday: 7AM - 7PMWeekend: 10AM - 5PM. Resize your image. This is something that I understand from marketing a business. 20% text on ad image rule. Facebook’s ad review process can take from 5 minutes to a few days. If you are running a continuous campaign for the same company, you may benefit from using an approved template. Previously, Facebook guideline required that the advertisers should meet the 20% text rule for the ads to be approved. Well Facebook have a tool for their guidelines, it can be found here: https://www.facebook.com/ads/tools/text_overlay. This includes logos and slogans in images. This is the safest surefire way to get your ad approved. There you have it, ways to get around the silly Facebook 20 percent rule! This is incredibly efficient, because every single time you run a new ad, you know the image will pass, and you won’t have to worry about it again. It will, however, experience a limit in its possible reach to your audiences, depending on the rating that your ad receives from Facebook’s Text Overlay Tool. A bit of background. Facebook is concerned with making sure that all ads meet high-quality standards, and as the world’s largest social network, it’s understandable. Approved. This official Facebook tool allows marketers to upload an image they are going to use in an Ad and simply click on the boxes that contain text. What you have to do is upload your image and the tool will tell you if your image respect the 20% text rule. 1. Plus, video is hot on Facebook and is getting great user interaction. This rule states that in order to run an image-based ad, your image (s) must have less than 20% text per image. This official Facebook tool allows marketers to upload an image they are going to use in an Ad and simply click on the boxes that contain text. In a statement shared by the social media expert Matt Navarra, he said that Facebook is removing its 20% text in image rule and that the platform is always improving the quality of ads. I’m not able to print 20% of the bad words I’ve said while trying to create Facebook Ads without using Facebook image representations, using the word “Facebook,” and making sure the text stays under that percentage. Here we took a subset of the picture and gave a teaser of what it was about. It’s measured by a 5 x 5 box grid, for a maximum of 5/25 boxes containing text. Why? What Should You Look for in a Business Dashboard? All too often, marketers forget to create “the ask” because the text is so limited. Video can help marketers get a message across by telling users what is happening, or what to do. Approved! If you take your ad and make it a bit smaller then paste it into a new background—your text should comply with the 20% standards. Sometimes the system would catch it right away and we could make modifications to the text but other times the ad went live and only after the fact during a review would the ad get … Have your graphic team work on a template that adheres to the 80/20 rule. Since Facebook has over 2 million advertisers, it’s hard to make sure that everyone is producing top quality ads. Strictly speaking, your ad cannot contain more than 20% text on the ad image. No more 20% Text rule on Facebook Ads images Occasionally we boost a post or two on Facebook. First, use the Grid Tool from Facebook. However, recently, Facebook removes the long-standing 20% text rule on Ad images. Make certain that the photos and text can be interchanged with different products or services. Try using creative font treatments. ): And this is what tripped me up big time the first time I designed them for a client. Re-do your image by ensuring text doesn’t cross any grid lines, it could double or quadruple the ratio for you. A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. But Facebook has a nasty rule where you can’t boost a post if it has more than 20% text in an image. What does 20% actually mean? For our Newsfeed ads, we start with a standard 340 x 340 pixel template with a handy 5×5 grid right on it. To conclude, there is no more 20% rule, Facebook decides it all. Looking for more Facebook Ads advice? Facebook don't like too much text in your adverts. Why? You can find the Grid Tool by visiting fb.me/20. It’s a great way to save on ad creation time, and you’ll be certain to pass the Facebook review process. For those aren’t in the know, Facebook allowed only images (and video thumbnails) to perform optimally when less than 20% of the total image size contained text – until now, that is. It sounds simple, but yes, it works. As already outlined. Select the squares where there is text, including your logo and Facebook will show you at the right if your … To adhere to guidelines, those who paid for reach on the platform were forced to use a Facebook tool that divided ad images with a 25-rectangle grid (it’s since been replaced with a different tool, but more on that later). Clearly this one didn’t work for Facebook because text fell into 13 of their boxes. You will need to revisit the grid tool to make certain, but this technique is a much easier than rebuilding an ad from scratch. You may find that uploading several images; you can tell a great story instead with multiple images and a bit of text on each one that when viewed together communicates in a really neat way. And as the text is not part of an actual product , it breaches Facebook's rules and would risk being removed without warning. Facebook Ads has a rule that says no more than 20% of an ad image can contain text. You just simply upload your image and click/select the boxes which are covered by text. But then there are other things…Like the “20% rule” which limits the amount of text, you can use in images. Here are a few tips and tricks to help your ad pass muster with Facebook. This policy is widely know as the 20% text rule of Facebook. BUT- There’s A Catch (a pretty big one! This rule applies to all image-based ads shown on both Facebook and Instagram, including single image ads, carousel ads, and video ads. Facebook has a nice option to use so you can Boost your post or Ad by paying a little fee. From Facebook: “Images may not include more than 20% text in the image to ensure people only see high-quality content. Like this: Simple. No Ad can have more than 20% text within the Ad image. (And some lag in Facebook checking algorithms.). Blog Post Examples That Will Light Your Creative Spark, 9 Tips to Update Your LinkedIn Profile with Impact in One Hour, 7 Local SEO Tips For Small Business Owners, How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates), How to Network on LinkedIn from an Inbound and Outbound Perspective, Backlink Building Hacks & Secrets Revealed: How We Got 12,000 Backlinks in One Year, What to Blog About? If your ad uses less than 20% text, you are good to go. Facebook adverts will no longer be disapproved or penalised for using too much text as Facebook removes the 20% text limit on ad images. Give it a try and see if you can break the Facebook 20% text rule. Re-do your image so that you have less in your image. For many years I have had a Business page on Facebook and as with any business, I want my posts to be seen as much as possible. Once an ad has been submitted, it goes through a review process. The reason? Keep in mind that a Facebook image ad is not a billboard. Much of the frustration is due to some ads that slip through the cracks and are approved—clearly not meeting the 80/20 rule. Regardless of the process, you’ll still need to get your ad approved. Facebook Ads: How’s Your Strategy Performing? We recommend that you use the text field in the ad to get your message across.”. We spend hours to fit the text into the 5 little boxes and just to get rejected by Facebook within a few seconds. The old Facebook 20% text rule Until recently, Facebook advertisers could cover their ad images with no more than 20% text. Complies to 20% Text Rule If you don’t have deep pockets, I don’t suggest setting up several ads like this and letting them run unchecked. If you don’t, your ad will probably perform poorly. If you work closely with Facebook Ads Manager you’ll be all too aware of the infamous ‘20% text’ rule. Remember, Facebook allows you to use multiple images too. Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. And, yes, you want to use Facebook Ads because it’s a powerful way to get in front of your ideal audience! Previously, if 20% of an ad image was text, it wouldn’t be approved to run on Facebook or Instagram. The Facebook Ads 20% text rule. Fun eh? Try setting the boost to over $250, but pause the ad whenever it reaches your actual limit on what you’re willing to spend. They’ll even warn you about your ad before hand letting you know it just might not get approved. This gives marketers the ability to say more without having to write it. But tough times don’t last. #FAIL. It’s broken the hearts of many would-be Facebook marketers trying to get their ads approved. The new change came to notice when Facebook Advertisers began noticing a change – their ad images were no longer being dismissed due to too much text. Facebook is killing its ' 20% text in image' rule for ads," he tweeted recently.Facebook said that it "will no longer penalize ads with higher amounts of image text in auctions and delivery". This is somewhat similar to the previous approach, but slightly different … A Facebook spokesperson was nice enough to provide me with the following statement on the 20% text rule: To help advertisers achieve their business goals while providing people with an enjoyable experience on Facebook, we’ve had a policy limiting excessive text (more than 20%) on images in ads. Why? Try using video instead of just an image. Well, nowadays, if your ad image contains more than 20% text, it will no longer get flatly rejected. The text exceeds the required limit. Hide the text in the image. Probably because you forgot to follow Facebook’s 20% rule… Don’t neglect the rule. The tricky thing is that this social media site has some rules you need to follow. Ok so now we have to jump through hoops to do something special for the image for Facebook, not any other social networks…. Because Facebook knows that ads perform best with little to no text, it implemented the 20% rule. Get your graphic designer to assist by creating a reusable template that follows the 20% text rule. It appears it may be a bit of both! I recently had a video refused because the first frame had too much text (it was me in front of a screencast of my Facebook page). 2. Basically your text can only touch 5 boxes to pass. We recommend that you use the text field in the ad to get your message across. In a surprising turn, Facebook has just removed a rule that has been haunting advertisers since the very beginning: the 20% text rule. This type of treatment works best for marketers who are trying to add additional elements for a company like a tagline or product name.
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