No responses Last updated : 23/07/2020. And you should be too when it comes to your Facebook ad account. When you create ads, you'll need to bear Facebook's Advertising Policies in mind. Most of the Facebook ad guidelines are straightforward. We want to help you reach existing and potential customers and audiences. Have you heard that you cant use the word You in your Facebook Ads? Our Advertising Policies provide guidance on what types of ad content are allowed. Facebook, Google and Twitters political ad policies are bad for democracy By Ann M. Ravel for CNN Business Perspectives Published 3:08 PM EST, Wed December 18, 2019 Box 270755, Louisville CO 80027 ph. Note: Facebook's policies and enforcement practices Under Facebook ad policies, certain content types are only allowed if they fulfill certain requirements. Log In To Launch. But you can always appeal if it is not calling out specific attributes. If the ad content is required to add some social issues, political, or election , then it is better to become authorized to run political ads. Know what content is acceptable for your ads text, landing pages and more. Because it can be creepy. Brand Usage in Ads . Check out pop-up blocker tips here. One of my favorite examples highlights the fact that using you is acceptable, and their unacceptable example doesnt use the word you at all. What IS against their policy is calling out Personal Attributes of the people you may be targeting. Facebook Ad Policies can be confusing and if you violate their policies, your ads run the risk of being disapproved or in some cases, your whole account can be disabled. In this podcast you will learn: The how and why of Facebook's advertising policies; Our Facebook Advertising Policies apply to the ad text, image, video, and landing page. This includes direct or indirect assertions or implications about a persons race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name. Yes, Im a rule-follower. If you are selling a product or service which can be harmful or abusing others in any way, then you cant advertise that stuff on Facebook. There was an error loading content text. There are certain Facebook ad image rules that you should follow. There was an error loading content text. And if you want to dive deeper into Facebook Ads, grab my free ebook, How to Get Highly Targeted Leads the Easy Way with Facebook Ads. They are also scanning for images that they dont allow such as before and after images. Familiarize yourself with the ad review process and how to appeal it. Note: Facebooks policies and enforcement practices are subject to change. When advertisers create ads, those ads are reviewed against these policies. Our Advertising Policies provide guidance on what types of ad content are allowed. Know what content is acceptable for your ads text, landing pages and more. Restricted content includes the following: From landing pages to ad copy, well go over the images, language and user experience you can and cant use when creating ads on the Facebook family of apps and services. Advertising Policies. Learn more about Facebook's Advertising Policies. 20. Matt is a Senior Vice President, based out of New York City, working on Advertising, and usually tries to spend more time worrying about re-watching Bojack Horseman again than about Facebooks policies. Ad images focusing on zoomed body parts This image of a person lifting up their shirt is zoomed out and compliant. Definite no-no. The Advertising Policies apply to (1) ads and commercial content served by or purchased through Facebook, on or off the Facebook services, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within apps on Facebook, and (3) ads on Instagram. Below are some common policies related to creative assets for ads. 1. In this video, learn how to identify Facebook ad policies and where to go to keep up to date. Accessibility Help. You can say things like You have big dreams but you cant say You have big dreams for your kids because that implies that the audience is parents. You may have a pop-up blocker. Terms you agree to when you use Facebook. Facebook Imitation: Don't integrate or display ads on apps that could easily be confused, by design and/or experience, with Facebook or other Facebook apps and products. Want to get a better understanding of how Facebook's ad policies work to avoid potential issues? If the ad needs to be edited you can edit it and then try again. Follow the Facebook Advertising Policies. About our policies. That means it would prohibit any content which is abusive to the public. Please be sure to close all activity windows before closing or navigating away from this page. Started on April 23, 2021. by Andrea Vahl | Apr 26, 2018 | Facebook advertising | 0 comments. Well, this Reddit thread is the answer to our desires, as a former Facebook reviewer took the time to answer Redditors questions about Facebooks ad policies and the review process. Data Policy, This site uses cookies to provide you with a greater user experience. I know Facebook Ads can be challenging especially when it comes to getting your ads approved! Facebook has some rules and regulations in place for advertisers. Be aware of the non discrimination policies for ad targeting. A myth that is circulating is that using the word you at all in the text of an ad is against Facebook Ad Policies but that is completely untrue. Last updated on July 23rd, 2020 at 05:48 am. Learn the basics about the ad policies and the ad review process across the Facebook family of apps and services. ACCEPTABLE: Looking for Buddhists near you?. Facebook ad policy contains a list of 32 prohibit content that every advertiser should read word-by-word to ignore any unforeseen ad ban. Below are some examples of personal health ads. They are mostly scanning for prohibited content that they dont allow such as weapons, drugs, etc. But if you familiarize yourself with their policies, its easy to get your ads approved the first time and limit your hassle. Data Policy. If your ad promotes weight loss products, please bear in mind that our Cosmetic Procedures and Weight Loss Ads Policy requires that ads marketing weight loss products and services must be targeted to people at least 18 years or older. Become familiar with the ad review and appeal processes. But the you factor does not seem to be their biggest concern here. But if you think the ad does not violate the Facebook Ads Policy, you can click the Appeal button to explain to Facebook that it does not violate their policy. See examples of creative you can Are you aware of the ad policies? The Advertising Policies apply to (1) ads and commercial content served by or purchased through Facebook, on or off the Facebook services, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within apps on Facebook, and (3) ads on Instagram. Full stop. By using Exceed LMS, you accept our. Know what types of businesses can't advertise on the Facebook family of apps and services. Excessive text in your ads image. Advertisements must not promote electronic cigarettes, vaporizers, or any Information we receive and how its used. Become familiar with targeting restrictions on ads for alcohol, financial services, health and fitness, and dating. So using a lot of those terms may put your ad at risk for an automatic disapproval. Facebook Ad Policies: Creative Favorites; By Facebook Blueprint; Published: Feb 20, 2019; Duration 3m Difficulty Beginner; Average rating: 4.7 187 187 reviews . Start out with the pain points that they are feeling. This is the most important step: Follow Facebooks advertising policies. Once your Facebook ad account is reinstated, follow these steps to help prevent it from being suspended again in the future. 2021 Facebook, Inc.All Rights Reserved. Terms of Service In this topic, we'll cover some common policies related to the content that displays in your ad, but we recommend you review the entire Advertising Policies site before Facebook ads are a blend of the right targeting and getting the attention of your audience. The following Personal Health advertising policy is part of Facebooks prohibited content ads policies.. Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Facebook Ad Policies can be confusing and if you violate their policies, your ads run the risk of being disapproved or in some cases, your whole account can be disabled. Facebook is considering changes to how political ads Press alt + / to open this menu Payday Loans, Paycheck Advances, and Bail Bonds . Sometimes the language is a little cryptic in what policy you may have violated but other times its clear what needs to be changed. Hopefully this post has been helpful and feel free to leave any questions in the comments below. The company, however, appears committed to its most controversial policy in this area: allowing politicians to run false ads. The Facebook company spoke about the improvements to advertising tools in its social networks. Facebook's Advertising Policies provide information about what kinds of ad content and practices are allowed or not allowed on the site. You can email him at mderby@mrss.com. Sections of this page. Which makes it challenging for people in the fitness-related industries to advertise on Facebook. Then t ake a listen to episode 210 of the Social Zoom Factor podcast, where I discuss all things Facebook ad rules. Use this series of lessons to: Learn why an ad may not be approved. But make sure you dont shift into language that assumes they are a parent. Meanwhile, there are also certain exceptions to some prohibitions. Ads linking to Facebook or Instagram content (including Pages, groups, events or sites that use Facebook Login) may make limited reference to Facebook or Instagram in ad text for the purpose of clarifying the destination of the ad. Take a look at my video where I go a little deeper into what you can and cant say. Use of Our Brand Assets . Familiarize yourself with the ad review process and how to appeal it. I also double as, Grandma Mary Social Media Edutainer, but more about her later. Policy Ads must not promote the sale or use of tobacco products and related paraphernalia. Facebook is now also scanning landing pages and websites where you are sending the traffic to see if their policies are being violated. If you do have a page that has images that violate Facebook policy but you still want to use it in your business, consider creating a separate page on your website that is just a landing page for your Facebook ads that complies with their policies. 2021 Andrea Vahl P.O. To find out why your ad was rejected, go to the Ad level of your Facebook Ads Managerand then Edit the ad to see the reason it was rejected. When advertisers create ads, those ads are reviewed against these policies. (720) 432-4632 , How to Get Highly Targeted Leads the Easy Way with Facebook Ads, A Roadmap to Uncommon Success with John Lee Dumas, How to Use Facebook Business Manager for Agencies, How to Create Facebook Video Ads Easily with Boosted, Facebook Ads and Apple iOS 14 Changes: How to Prepare, Facebook Marketing All-in-One for Dummies, Learning Limited in Facebook Ads: What it Means and How to Respond, Adding the Facebook Pixel to Multiple Sites. Google Ads enables businesses of all sizes, from around the world, to promote a wide variety of products, services, applications, and websites on Google and across our network. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products. This page is used by your activity to communicate with the learning platform. If your ad promotes weight loss products, please keep in mind that our Cosmetic Procedures and Weight Loss ads policy requires that ads marketing weight loss products and services must be targeted to people at least 18 years or older.. An Ultimate Guide to Facebook Ad Policies and Guidelines. Facebook does sometimes reject ads that use a lot of you or your words in them because of the bots that scan ads. This includes apps that imitates Facebook or other Facebook apps and products. Facebook gives a lot of examples in their page that explains Personal Attributes. Social Media Marketing; 3-01-2020. When you create ads, you'll need to keep Facebook's Advertising Policies in mind. We recommend that all advertisers review these policies before creating ads. Use this lesson to: Understand Facebook ad policies. The last statement there is more generic and doesnt imply that the person you are addressing is definitely a parent. Facebook will change advertising tools in line with Apples new privacy policy. Here are some examples of personal health ads that are within the scope of this ad policy: Weight loss service with potential of negative self-perception Looking to place an ad on Facebook? Did you arrive on this page without seeing a new activity window launch? A myth that is circulating is that using the word you at all in the text of an ad is against Facebook Ad Policies but that is completely untrue. 2. The FacebookCambridge Analytica data scandal concerned the obtaining of the personal data of millions of Facebook users without their consent by British consulting firm Cambridge Analytica, predominantly to be used for political advertising. Ads must not contain content that asserts or implies personal attributes. Developers will change the required elements to comply with the new Apple guidelines. I co-authored the book Facebook Marketing All-in-One for Dummiesand I was the Community Manager for Social Media Examinerfor over two years. These include requesting written permission to comply with local laws, industry codes/guidelines and providing adequate disclosure. See examples of creative you can and cant use. And it gets creepier if you do things like Meet other Buddhists who like Yoga and Puppies in the 80303 zip code area. E-learning Course. This image of a person's abs is zoomed in and non-compliant. Policy. Use this lesson to: Recognize what content and user experience is not allowed for destination pages. Sally is a Senior Digital Advertising
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